However, video is still the only digital format that does Latest Mailing Database not dominate mobile, something that is largely due to the growth of OTTs. According to the Extreme Reach company, 44% of all digital video impressions by the company in the last quarter of 2018 were served on connected television, a device that will be key if more streaming Latest Mailing Database services bet on advertising models. And it is that 56% of OTT viewing time in the world is done through connected television , according to figures from the company Convivia. Thus, while mobile video investment will continue to grow in the US market, video investment in general will remain Latest Mailing Database healthy. Creating a good communication campaign has become the main challenge for companies to connect with users and attract potential customers.
Among the various techniques that can be Latest Mailing Database used to carry out a good communication strategy we find Email Marketing , one of the most used by companies since it is a very powerful and inexpensive tool that can bring very good results. Although it seems complicated to create a good marketing strategy, it is not. To start implementing this type of strategy, there are tools such as Mailrelay, which can help you create Latest Mailing Database newsletters thanks to its free templates, send mailings and RSS , manage your list of subscribers and analyze your email campaigns. Mailrelay is a tool with a long history, improved from 0 in a new version Aware of the needs of companies, this tool has improved its usability with a new version that includes a new dashboard with a top menu that reflects the summary of the latest campaigns that will allow you Latest Mailing Database to better monitor it.
In addition, this new version has extended its Latest Mailing Database features, and now it has many new features, as well as the traditional features, autoresponders, bounce control that cleans your list of subscribers automatically. New features are now included, such as the possibility of segmenting by groups in a traditional way, or with the new Latest Mailing Database dynamic segments , a new and powerful drag & drop editor with which it is easier to create newsletters, and improved and expanded automation based on registrations, click or newsletter opening. This tool, which has 15 years of experience in the sector, has also improved statistics by offering more Latest Mailing Database information in real time, providing all the information that companies need about their mailings.